We used to sell commercials. Now every video gets a job first.

We used to sell commercials. Good looking ones. Cinematic shots, perfect lighting, the kind of thing that plays well in a portfolio.

A client asked for one and we delivered something beautiful. It sat on their website, unused.

When they called back months later, we asked different questions. What is this video for. Who is watching it. What do you want them to do after they watch it.

Nothing about the camera work had failed. The video just did not have a job.

So we filmed again, and this time the work happened before the camera turned on. Who should be on camera, what to ask them, and what we needed to hear them say. Customers, employees, and the founder, in their own words, all of it pointed at something the business actually needed.

Within two months those videos helped close three deals.

That is the brand story video, and it is still the thing we make. It still looks good. The difference is that the look is no longer the point.

Owner and video strategist. Raised in Greensboro. Eagle Scout. An associate degree in photojournalism, and making video for Triad businesses since 2019.

Growing up exploring the Triad, he photographed everything: nature, people, businesses. He became obsessed with capturing what makes people different and passionate about their work.

Now he brings that curiosity to your business. Meeting you where you work, learning your story, and making videos that make customers say: I get them, and I want to work with them too.

Since 2019 we have filmed more than fifty projects for manufacturing plants, construction companies, and nonprofits across North Carolina. What sets us apart is not the camera work. It is the discovery we do first: figuring out which video will actually move something in your business, whether that is closing sales, recruiting people, or winning bids.

The first question is never about video. It is what makes you different from the companies you compete against. If you want to score yourself first, take the Trust Audit.

Manufacturing and industrial. KPI Solutions, LT Apparel, The Flame Detector, Shield Security Doors, Apex Dental Laboratory Group, Enova USA, Equigas, Vitaflex.

Construction and home services. Aspen Irrigation and Lighting, the Home Builders Association of Winston-Salem and its Parade of Homes, Quality Workx, JD Paint Pros, AJ Builders, Tony Williard Construction, Benjamin Moore, Prism Paint, Top Roofing, Wolfe Homes, Eddbuilds.

Nonprofits and community. The American Heart Association, Out of the Garden Project, Launch Greensboro, Go.Greensboro, Scouting America, LeRue Run, the NC Korean Festival, Yalik's African American Art and Cultural Movement.

Also. Greensboro Auto Auction, Mebane Antique Auction Gallery, Soccer.com, TravNow, Ethos Digital Lounge, Naturally Nectar, Kingston Vybes, and food and beverage brands, event venues and agencies across the Triad. See the films in our portfolio.

Based in Greensboro and serving the Triad: Winston-Salem, High Point, Burlington and the surrounding area. We have filmed as far as Asheville, Connecticut, Cleveland and Atlanta, and the KPI Solutions film was shot in Dayton, New Jersey. For the right project, we will go almost anywhere.

• Greensboro based, filming since 2019, more than fifty projects.
• Documentary style video rooted in photojournalism: real people, no scripts.
• Every project starts with what the video needs to do for the business.
• Best fit: manufacturers, contractors and nonprofits with something real to show.