Winston-Salem is a normal day for us.

We shoot in Winston-Salem regularly. It is thirty minutes from our office in Greensboro, which means a shoot day there is a normal day, not a travel job with travel costs attached.

A Winston-Salem shoot is priced the same as a Greensboro one, and we can come see the space first. Walking a plant floor or a job site before shoot day changes what we film.

A Winston-Salem SWAT team tried to breach a Shield Security door, and we filmed it.

That shoot became the proof a security door manufacturer could never show before. Read the Shield Security Doors case study.

We have also filmed Sheriff Bobby Kimbrough in his office downtown, political and campaign work, event coverage and nonprofit storytelling, and we document the Parade of Homes for the Home Builders Association of Winston-Salem. More on our home builder video. If it involves getting a real person to say something true on camera, it is the same job.

Manufacturers and contractors mostly. Forsyth County has a deep manufacturing base, and the companies doing that work have the same problem almost everywhere: what makes them good is visible on the floor and invisible in a conference room.

Documentary style video. No scripts, no actors, no staged shots. We sit down with the people who actually do the work and build the video around what they say.

Brand story, case study and testimonial video. Why a buyer should pick you, told by your people and your customers.

Recruiting and safety training video. Filmed on your floor or your site, so the people watching recognize where they are.

One shoot day, a year of content. A main video plus a dozen or more shorter cuts you can use for a year.

We arrive mid morning and set up the interview space while the floor or the job keeps running. Interviews run about twenty minutes each, so five people takes under two hours. Then a few hours filming the work while it happens.

Out by mid afternoon. Nothing staged, nobody told where to stand, no line stopped for a shot.

It is not about video. What makes you different from the other companies doing what you do?

Most owners cannot answer that in a sentence, and that is not a failure. It is the finding. If four companies all say quality, service and family owned, the buyer picks on price because nobody gave him anything else to pick on. Figuring out the thing only you can say is the first part of every project.

• Thirty minutes from Greensboro, priced the same as a Greensboro shoot.
• Filmed here: the Shield Security Doors SWAT test, Sheriff Bobby Kimbrough and the Parade of Homes.
• Manufacturers and contractors mostly, plus public figures, events and nonprofits.
• Interviews run about twenty minutes each, and the work keeps going.