Alamance County has stories nobody has filmed yet.

Burlington, Graham, Mebane and the rest of Alamance County are all inside our normal service area, so there is no travel line item.

We filmed John Andres for The Flame Detector founder story at his house here, two cameras and one window. We filmed Vitaflex in a Burlington manufacturing building that has been in use for over a hundred years. And we filmed Quality Workx in a house the owner was in the middle of fixing up.

Manufacturing, contracting, and a lot of family owned businesses that have been here for decades.

Sixty years in business is a fact on a website. What it means only lands when somebody says it out loud.

The crews who stayed, the customers who keep coming back, the problems solved that nobody else would have caught. Longevity is a real asset and one of the hardest things to communicate. More on telling a family business story.

Most manufacturers we talk to in this area are not short on work. They are short on people.

We work regularly with Alamance Community College and the training programs around it. Manufacturing here is tied to workforce development in a way it is not everywhere, and recruiting video is a bigger part of the conversation than it used to be.

A job posting competes on pay. A video competes on whether somebody can picture themselves there. If you have people who have stayed fifteen years, the useful question is why, and almost nobody has ever asked them. More on what makes a recruiting video work.

Documentary style video. No scripts, no actors, no staged shots. We sit down with the people who actually do the work and build the video around what they say.

Brand story, case study and testimonial video. Why a buyer should pick you, told by your people and your customers.

Recruiting and safety training video. Filmed on your floor or your site, so the people watching recognize where they are.

One shoot day, a year of content. A main video plus a dozen or more shorter cuts you can use for a year.

We arrive mid morning and set up the interview space while the floor or the job keeps running. Interviews run about twenty minutes each, so five people takes under two hours. Then a few hours filming the work while it happens.

Out by mid afternoon. Nothing staged, nobody told where to stand, no line stopped for a shot.

• Twenty five minutes from Greensboro, no travel charge anywhere in Alamance County.
• Filmed here: The Flame Detector founder story, Vitaflex, Quality Workx.
• Longevity is a real asset, and it only lands when somebody says it out loud.
• Recruiting video for plants that are short on people, not work.