Buyers see the showroom. Show them the factory.
Video for furniture makers in High Point and across North Carolina: Market showroom loops, craftsmanship films and the follow up that sells after the show.
- From Greensboro
- About twenty minutes to High Point
- Next Market
- April 10 to 14, 2027
- Film by
- Late February to mid March for April
- Then
- October 23 to 27, 2027
What a buyer never sees.
At Market a buyer sees the finished piece under good lights. What they never see is the frame shop, the sewing room, the finishing line, and the people who have spent twenty years at the same bench getting it right.
That is the part that justifies the price, and it never leaves the building.
North Carolina furniture employment fell from about 34,300 jobs in 2021 to about 27,900 in 2025. The companies still building here have a story worth telling, and most have never told it on camera.
What we make for furniture companies.
Market showroom loops. About five seconds to earn a stop, and it has to work with the sound off.
Craftsmanship and brand story films. The factory behind the showroom, told by the people who build the pieces.
Follow up content. Something better than a text email for every buyer and designer who stopped by.
Recruiting video. Skilled upholsterers, sewers and finishers are hard to find. Show candidates the work and the people who stayed.
Dealer and designer stories. The retailers and designers who carry your line, saying why.
Timing around Market.
High Point Market runs twice a year: April 10 to 14 and October 23 to 27 in 2027. Film the factory four to six weeks ahead, so there is time for revisions and to get files onto the showroom screens. For April, that means late February to mid March. For October, late summer.
The same factory shoot produces the showroom loop, the follow up pieces, the website film and a season of social cuts. More on what works for trade show video.
Twenty minutes from High Point.
We are based in Greensboro. We have filmed manufacturing floors across the Triad, and homes and events in High Point. Furniture makers are who we built this page for. More on our work in High Point.
Short version.
- Buyers see the showroom. The factory is what justifies the price.
- Showroom loops work in five seconds with the sound off.
- Film four to six weeks before Market: late February to mid March for April 2027.
- One factory shoot feeds the showroom, the follow up, the website and social.
Companies like yours, in their own words.
Questions we get asked.
When should we film for the April 2027 Market?
Late February to mid March, four to six weeks ahead, so there is time for revisions and to get files onto the showroom screens.
What makes a good showroom loop?
It earns a stop in about five seconds and works with the sound off. A film made for a website usually does neither.
Who should be on camera?
The people who build the pieces, a designer or dealer who carries the line, and an owner who can say why the company does it the way it does.
Can the same shoot help us hire?
Yes. One factory shoot can produce a recruiting cut for upholsterers, sewers and finishers alongside the Market pieces.
Plain answers, before you call.
Trade showsTrade show video: what actually gets people to stop
Why most trade show video fails on a loud floor, what works with the sound off, and how to get more than a few days of use out of what you film.
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Company historyHow to tell a family business story
Founded in 1952 means nothing to a buyer. What the company refused to change and what it changed anyway is the story. How to tell it without a timeline.
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Product videoMarketing a product nobody ever sees
Your part is inside a mattress, a machine, or a wall, and the person who owns it will never know your name. What component manufacturers can actually show.
Read →Tell us what the video needs to do.
Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.