Most of your buyers will never stand on your floor.
Virtual plant tour and facility tour videos for manufacturers. Show customers, recruits and buyers your floor without them ever making the trip.
- Who watches
- Customers, auditors, recruits, lenders
- On shoot day
- Your line keeps running
- What you get
- A main tour plus shorter cuts by department
- Typical timeline
- Four to six weeks
The visit that never happens.
The best sales tool most manufacturers have is a plant tour. A buyer walks the floor, sees the people and the process, and the decision gets easier. The trouble is most buyers never make the trip. Neither do the procurement team, the auditor's boss, the recruit three counties away or the lender.
A plant tour video brings the floor to them.
What a tour people actually watch looks like.
Not a walk through every room. A tour that follows the work: an order coming in, the material arriving, the people at each station, the checks that catch problems, the finished product leaving the dock. Told by the people who run it, not by a narrator reading a brochure.
The one thing that is different. Every plant has machines. Find the process, the check or the person a competitor does not have, and build the tour around it.
People, not just equipment. The operator explaining what she watches for says more about quality than a slow pan across a machine.
Chapters. A main tour of a few minutes, plus shorter cuts by department that sales can send to the right person.
Who it is for.
Customers who cannot visit. Send the tour before the first call or after a quote, so they see what they are buying.
Supplier audits and procurement. Show the quality process before anyone asks.
Recruits. A job post competes on pay. A tour lets somebody picture themselves on your floor. More on recruiting video that works.
Lenders, boards and buyers of the business. The fastest way to show what the company actually is.
Filming without stopping the line.
The only people who stop are the ones being interviewed, for about twenty minutes each. Everything else is filming the work while it happens. We start mid morning, avoid shift change and lunch, and agree before shoot day what stays off camera, including anything proprietary. Here is what filming actually costs you in production time.
Short version.
- Most buyers, auditors, recruits and lenders will never visit. Bring the floor to them.
- Follow the work, told by the people who run it.
- Build the tour around the one thing a competitor does not have.
- A main tour plus shorter cuts by department.
- Your line keeps running, and anything proprietary stays off camera.
Companies like yours, in their own words.
Questions we get asked.
How long should a plant tour video be?
A main tour of a few minutes, plus shorter cuts by department, so sales can send the right piece to the right person.
Can you keep proprietary processes off camera?
Yes. We agree before shoot day what stays off camera, and nothing is published without your approval.
Will the tour disrupt production?
No. Interviews take about twenty minutes each, and everything else is filming the work while it happens. We avoid shift change and lunch.
Should we clean up the plant first?
Run a normal day and tidy what you would for a customer visit. Buyers trust a real working floor more than a staged one.
Can the tour help with recruiting too?
Yes. The same shoot can produce a recruiting cut that shows candidates the floor, the people and the work before they apply.
Plain answers, before you call.
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Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.