Most subs don't lose on price. They never get invited.
Video for painting, concrete, roofing, electrical and mechanical contractors: get on the GC invite list and move from residential into commercial work.
- Proof
- JD Paint Pros, Top Roofing, Tony Williard Construction
- Built for
- Painting, concrete, roofing, MEP, specialty trades
- Goal
- The invite list and commercial work
- On site
- The work keeps going
The bid you never saw.
General contractors invite the subs they already trust. If they have never worked with you, they need a reason to take the risk, and a price sheet is not one. More on how subcontractors get on a GC's invite list.
A short film of your crew doing the work is the next best thing to a past project together.
Residential to commercial.
JD Paint Pros was a residential painting company that wanted commercial contracts. A two minute case study helped them move into commercial work and kept the jobs coming. Read the JD Paint Pros case study.
What we make for the trades.
Case studies with the GC or owner. A general contractor saying you showed up, finished on schedule and left the site clean is worth more than any brochure.
Crew and process films. How you prep, how you protect the site, how you keep a schedule. The things a GC worries about, shown.
Recruiting video. Skilled trades are short on people. Show candidates the work and the crew.
Prequalification support. A short film to send with a prequal package, so you are more than a form.
Filmed on real sites.
We filmed a concrete pour for Tony Williard Construction at a Cone Health site with the camera right at the pour. We filmed Peyton Crawford of Top Roofing reviewing a drone shot. Site rules are sorted before shoot day, interviews take about twenty minutes each, and the work keeps going.
Short version.
- GCs invite the subs they already trust. Give them a reason.
- JD Paint Pros used a two minute case study to move into commercial work.
- Case studies, crew and process films, recruiting video and prequal support.
- Filmed on real sites without stopping the work.
Companies like yours, in their own words.
Questions we get asked.
How does video help a subcontractor get invited to bid?
A GC who has never worked with you needs a reason to take the risk. A short film of your crew, your process and a GC or owner vouching for you gives them one.
Can a residential contractor use video to move into commercial work?
Yes. JD Paint Pros did exactly that with a two minute case study.
Will filming slow down the crew?
No. Only the people being interviewed stop, for about twenty minutes each, and site rules are sorted before shoot day.
Which trades do you film?
Painting, concrete, roofing, electrical, mechanical, plumbing and other specialty trades.
Plain answers, before you call.
Winning workHow subcontractors get on a GC's invite list
Most subcontractors don't lose work on price. They lose it before the bid, because they were never invited. How GCs pick subs and what gets you on the list.
Read →
Winning bidsHow general contractors win bids before the bid
On public work the low number wins. On private work the client usually knows who they want before the numbers come in. What that means for how you get chosen.
Read →
Shoot dayWhat to wear on a video shoot
What to wear on camera at a plant, a job site, or an office. What reads well, what causes problems, and what to do about hard hats and hi vis.
Read →Tell us what the video needs to do.
Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.