The label never shows what it took to make it.
Video for textile mills and apparel companies in North Carolina: the process, the people and the supply chain behind the label, filmed while production runs.
- Proof
- LT Apparel distribution center, for KPI Solutions
- Based in
- Greensboro, NC
- On shoot day
- Production keeps running
- Built for
- Mills, cut and sew, apparel brands, distribution
Greensboro grew up on textiles.
The mills that are still running here compete on things a buyer cannot see on a spec sheet: how consistent the fabric is, how fast an order turns, how the people on the floor catch problems before they ship.
A brand buying from you sees a price per yard. Show them the mill.
Inside an apparel distribution center.
For KPI Solutions we filmed LT Apparel's distribution center, where a manual operation that could not keep up became one that picks 150,000 units a day at peak, up from 30,000. One shoot day, no script, and a film anyone could follow. Read the KPI Solutions case study.
What we make for textile and apparel companies.
Capability films and plant tours. Fiber to finished goods, for brand buyers who will never visit the mill.
Brand story video. Decades in the business, told by the people who kept the machines running.
Customer case studies. A brand or a retailer saying why they keep ordering from you.
Recruiting video. For mills short on maintenance techs, operators and sewers.
Made in USA proof. Buyers moving production back home need to find domestic suppliers and believe them.
Filming while the machines run.
The only people who stop are the ones being interviewed, for about twenty minutes each. Everything else is filming the work while it happens, with hearing protection and floor rules sorted before shoot day. Anything proprietary stays off camera. More on whether filming disrupts production.
Short version.
- A brand sees a price per yard. Show them the mill and the people.
- Proof: the LT Apparel distribution center film for KPI Solutions.
- Capability films, brand stories, case studies, recruiting and Made in USA proof.
- The machines keep running and proprietary processes stay off camera.
Companies like yours, in their own words.
Questions we get asked.
Can you film on a loud mill floor?
Yes. Interviews happen somewhere quiet, about twenty minutes each, and the floor is filmed while it runs. Hearing protection and floor rules are sorted before shoot day.
Can proprietary processes stay off camera?
Yes. We agree before shoot day what stays off camera, and nothing is published without your approval.
Do you film for apparel brands as well as mills?
Yes. Brands use the same kind of film to show where and how their product is made.
What does one shoot day produce?
A main film plus twelve to fifteen shorter cuts for sales, social and recruiting. If your line sheets or careers page need current photos, we shoot those that same day.
Plain answers, before you call.
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Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.